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Post by hobbitofny on Dec 5, 2015 17:33:46 GMT -6
New Faces for Old Instructions for using the New Gem Micromatic Razor (early 1930s, Open Comb) Gem MMOC.pdf (207.32 KB)
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Post by PJGH on Dec 6, 2015 3:47:29 GMT -6
Superb! Much thanks.
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Post by hobbitofny on Dec 6, 2015 5:08:34 GMT -6
The instructions only list one patent number. All the razor and everything else I see on the Gem Micromatic list two.
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RocketMan
Gem Star
RazorAddict
Welcome To The Sharp Side!
Posts: 4,167
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Post by RocketMan on Dec 6, 2015 21:25:01 GMT -6
What the heck does 'New faces for old' even mean?
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Post by hobbitofny on Dec 7, 2015 11:02:47 GMT -6
What the heck does 'New faces for old' even mean? I had wondered that myself. I did some google searchings. At the time (late 1920s and early 1930s) there was a book on skin care that used the term to mean making the skin look better (new) compared to the old. It was also used in a 1920s book meaning the old was made to look better. So I understand "New faces for old" means your face will look better than before using the Gem Micromatic. The next version of the instructions drop the expression. I find no advertisement using the expression. The last use of the expression I find was in 1932. I am guessing it was a pop expression from the 1920s and died out. Gem advertisements are not as effective as Gillette advertisements. The Gillette advertisements seem to hold up better 80 years later. However, I prefer the Gem razor to the Gillette razor.
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RocketMan
Gem Star
RazorAddict
Welcome To The Sharp Side!
Posts: 4,167
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Post by RocketMan on Dec 8, 2015 0:06:48 GMT -6
That is very interesting. I wouldn't have thought to look that up. It makes sense. Sort of. : )
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Post by wchnu on Dec 8, 2015 2:53:11 GMT -6
Veddy cool
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